How can an advertisement catch one's eyes? I think the most important thing is imagination. The audience would remember the advertisement which they think it is funny. They won't pay attention to the advert which is so alike.
I found an advertisement that make me so impressive. It was made by DHL. At first, it really confuses me. Why that woman kiss the deliveryman. However, I laugh to death at the end. I think it is a nice advertisement because of a few reasons. First, I think it easy enough to understand. Some advert is amusing but it too hard to understand. Second, it isn't so long. It won't waste so much money. The last, it has a powerful slogan: We deliver, whatever. It is such great advertisement.
http://video.eyny.com/index.php/video/index/65935/series/1/plid/1859.html
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